I'm not big on propaganda. I'm actually a bit numb to it, and I don't fall for that crap easily.

So I bought a case of Coors Light in cans. I love this stuff! It's the best tasting (if you want to call it taste) canned, cold, utility beer available, without question!

So we all know that Coors Light has the ever-so-important Frost Brewed Liner. And it's got the mountains that turn blue when it's cold. And it's got the Wide-Mouth opening.

Enter the vented Wide Mouth. It's not just a wide-mouth anymore; it's vented!

At first--by the nature of my anti-propaganda attitude--I thought "what a crock of shit!" I drank a can very quickly, and I realized that the vented wide mouth didn't help at all. I understand what a vent is, but my lips allow air to get into the can, so how could it help the wide mouth?!

I then read some of the labels on the can, and they informed me that the vented portion of the wide mouth is useful for pouring the beer more quickly. Okay, I though. I guess the combination of the terms wide mouth and vented seemed like the vent should affect how quickly I can drink the beer. But I haven't given up on Coors yet.

So then I popped open another can of Rockies' trademark beer. I planned to pour it into a pint glass to see if the vent actually helps the beer pour any faster. In fact it did. Dramatically. The beer came out so fast into my pint glass that it went flat almost instantly.

So I guess I learned my lesson to doubt Coors' propaganda. I have since taken advantage of the vented wide mouth, and this time I took greater care to make sure the beer poured smoothly and quickly, so that I could at least enjoy a carbonated refreshment.

So be careful. It does pour fast!